Topic: The Four Guiding Principles of B2B Promotions
Facilitator: Susan LaBonte, Founder/CEO of Susan LaBonte & Co.
“Anyone can give away product. It takes brains to sell it!” Author Unknown

The April B2B SIG will center on these Four Guiding Principles of B2B Promotions:

  1. Creativity
  2. Self –promotion
  3. Community involvement
  4. Emphasize quality, not price

Using her multi-media experience in social media, web marketing and broadcast/print media,  Susan coaches and  trains companies and entrepreneurs on how to effectively  use and implement marketing principles and strategies in the sales process.  Susan has been a member of the Cincinnati AMA for 16 years and is the 1999-2000 Past President. She has also served on the Social Media Committee, is a returning Judge for Marketer of the Year Awards and helped launch the Sales & Marketing Leadership SIG.

About this SIG: Provides relevant and timely B2B resources, insights, and interaction to an ever-expanding group of attendees in a collegial, real-world, problem-solving environment.

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When: (2nd Thursday of the month)
Thursday, April 12, 2012

DeVry University
Keller Graduate School of Management
8800 Governors Hill Drive
Cincinnati, OH 45249


7:45 a.m. to 9:00 a.m.

Members – Free!
Non-members – $15
Students – Free

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