Strengthening Customer Relationships

Winning customers just may be the easiest thing you do in growing your business.  Retaining them and making them happy over the long run often times is more difficult.  Even though you have successfully sold your customers on the value of your solution and your company, there is no guarantee that they will stay with you.  An often overlooked approach for retaining customers and reducing churn is to develop a process to continuously reinforce your total value to your customers in a way that they will recognize and appreciate.

Join us Thursday, April 26 as the AMA welcomes Don Gray, founder and President of Sales Engineering Group.  Don will provide insights on how you can improve the way you reinforce your value to your customers and have them recognize what you have done for them.  The seminar is based on the principles from the book, The Paradox of Excellence – How great Performance Can Kill Your Business, by David Mosby and Michael Weissman.  Don will share with you insights into:

  • How you become invisible to your customers until it really matters
  • Examples of how companies have implemented value reinforcement processes
  • Techniques for developing your own value reinforcement process

Don has 25+ years experience working with B2B organizations across a variety of industries.  He has held positions in sales and sales leadership, marketing, international management, and strategic planning.  He founded the Sales Engineering Group ten years ago to help B2B organizations improve their customer acquisition and retention. He attended Cleveland State University and the University of Texas at Dallas where he majored in Business and Marketing.  He has written and published several articles on value development, value reinforcement, and sales process.  He has also given numerous talks on the above mentioned topics.

Please join us on April 26 for this informative and interactive seminar on Strengthening Customer Relationships.
Thursday, April 26, 2012

Kenwood Towers – 1st Floor Conference Room (next to Skip’s Deli)
8044 Montgomery Road, ( I-71 & Montgomery Road)

8:00 a.m. – 8:30 a.m. – Registration & continental breakfast
8:30 a.m. – 10:30 a.m. – Seminar

AMA Members
$30 for Reservations made by April 23
$35 for Reservations made after April 23

AMA Student Members – $10
Non-member Students – $25

$45 for Reservations made by April 23
$50 for Reservations made after April 23

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