Luncheon Meeting

Friday, March 16, 2007

Examining Consumer Change and Expectations

To download Dan's presentation, go here. (Please note because of the size of the file, it may take a few minutes to download.)

New Persuasion is an evolutionary way of looking at how consumers are changing, including their new expectations, how to attract their attention, and the conundrums created when marketers hold on to old assumptions associated with consumer behavior.  The McGinn Group is caught up in a great adventure of understanding what this change means and identifying the strategies and techniques that will succeed in a New Persuasion world. 

At our March luncheon meeting, presenter Dan McGinn, of The McGinn Group, touched on many topics—consumer expectations, diminishing loyalty, and the “saturation generation,” as well as the country’s changing demographics, the impact of global economies, and the emergence of new media.  Dan also offered some real-life examples of companies and industries that are succeeding in today’s challenging environment, along with concrete, practical strategies to help companies reach their audiences.

Dan McGinn is one of the most successful—and most innovative—strategic communications counselors in the nation. With an extraordinary client base of Fortune 500 companies, Dan challenges conventional thinking to help those clients craft more effective communications campaigns.  McGinn studies the challenging demands of consumers and recognizes the great importance of understanding how the consumer uses—and feels about—specific products and brands.  “Consumers, old and young, black and white, rural and urban, tell us that big corporations have no idea what their lives are like,” says McGinn.  He can help bridge that gap.

For the past nineteen years, the nation's leading CEO's, general counsels, university presidents, and elected officials have turned to Dan McGinn for guidance and advice to resolve their most complex strategic, communications, litigation, and reputation management challenges. Why? Because Dan has great judgment, dead–on insight, and the ability to extract invaluable lessons about consumers from disparate facts, trends, and research data.

Over the last few years, Dan has heard the same questions from his clients about the challenges they face in their very different lines of business: “How do we reinvent the way we market to consumers?”  “How can we stay competitive in this new fragmented communications and advertising environment?”  And most important, “How do we reach and connect with our target audiences?”  Out of these questions, “New Persuasion” was born. 

Sponsored by:
R.L. Repass & Partners, Inc. – 10101 Alliance Road, Blue Ash