Luncheon Meeting

Friday, October 19, 2007

Artful Marketing:
Marketing the Performing Arts at the Kennedy Center

Arts marketing and event marketing present many of the same challenges - especially, filling the seats.  Our guest, David Kitto, Vice President of Marketing and Sales for the Kennedy Center for the Performing Arts shared his approach to marketing the Kennedy Center, our nation's busiest arts facility.  He also shared how the Center's marketing strategies help consumers see the Center as a relevant, important organization that should receive their time and money.

This discussion benefited all marketers, but especially those in arts, event and non-profit marketing. 

About the speaker:  David J. Kitto is Vice President, Marketing and Sales at the John F. Kennedy Center for the Performing Arts where he oversees the advertising, sales services, and marketing departments.  Mr. Kitto directs the development of advertising campaigns and marketing strategies for the Kennedy Center’s diverse programming, which includes the National Symphony Orchestra, Fortas Chamber Music Concerts, jazz, theater, ballet, modern dance, festivals and special presentations reflecting world cultures, and educational programs.
           
Prior to joining the Kennedy Center, Mr. Kitto served as Marketing Manager at Carnegie Hall in New York City from 1983 until 1991 when he became the Hall’s Director of Marketing.