Luncheon Meeting

Friday, November 10, 2006

Word of Mouth Marketing: The New Marketing Specialty

Over 180 members and guests enjoyed an interesting panel discussion on word of mouth marketing.  We learned about the different types of techniques that marketers are putting into practice including:

• Buzz Marketing
• Cause Marketing
• Community Marketing
• Conversation Creation
• Influencer Marketing

These techniques, along with others, are rooted in the need to engage the customer and ultimately grow your brand.

Our panelists were three of the industry’s foremost experts on the topic: Pete Blackshaw, co-founder of the Word of Mouth Marketing Association and Chief Marketing Officer of Nielsen BuzzMetrics; John Bloomstrom, Executive Vice President of Influencer Marketing, Northlich; and Pete Healy, Vice President of Marketing, Perfetti Van Melle USA (maker and distributer of Mentos® mints and AirHeads® candies).

To listen to our Word of Mouth Podcast you must have QuickTime Player. If you would like to download QuickTime Player please click here for Windows PC or click here for MAC.

Click here to listen to our Word of Mouth Podcast audio only (Podcast may take a moment to load)

Click here to listen to our Word of Mouth Podcast with slides (Podcast may take a moment to load)