Luncheon Meeting

Friday, November 16, 2007

Cause-related Marketing....
Supporting a cause can support YOUR cause!

Whether you are a non-profit or for-profit company, there are real advantages to implementing a cause-related marketing program—increased publicity, branding, awareness and purchase/donation, to name a few. If you’re more likely to buy a product with a pink ribbon or a red dress, maybe your customers are, too. From healthcare to pets and kids, the arts, and special causes, the benefits to partnering organizations—and their recipients and clients—can have lasting, worthwhile results.

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Moderator Julia Ward, VP/Management Supervisor at Northlich, and our expert panel discussed:

Why your organization should consider cause-related marketing
How organizations can “sell” cause-related marketing to upper management
How to select a compatible partner
The ingredients for the optimum cause-related marketing partnership
How a nonprofit and an organization can mutually benefit from a cause-related marketing strategy
Suggestions for marketing products and services that support a cause

Panel:

Michael Anderson
Director, PR & Communications
Hoxworth Blood Center

Stephanie Creech
Communications Manager
Ronald McDonald House

Peter Osborne
SW Ohio PR Director
American Cancer Society

Thanks to our co-host: