Luncheon Meeting

Friday, March 21, 2008

Speaker: Kip Knight, VP Marketing,

“Brand Building: The Power of All of Us”

eBay North America’s VP of Marketing to Tell Us How

Kip Knight, vice president of Marketing for eBay North America, discussed how to build a strong brand leveraging a wide-ranging community or resources.  He shared the distinctive ways in which eBay uses its community of members to create and sustain its brand, as well as build a profitable business.  Kip also talked about Web 2.0 and how it is impacting the way businesses will operate and succeed in the future.

eBay is the world’s largest online marketplace with over 200 million users and sites in 33 countries.  Kip has given of his talents and experiences at eBay since 2002 in various marketing and general management roles in both the U.S. and international businesses, including eBay International regional vice president and the head of eBay International marketing and category management.

Kip is hometown talent, having started his career in marketing research at Burke Marketing Research in Cincinnati and over the past 25 years has worked in over 80 countries around the world. He spent 10 years in Brand Management at Procter and Gamble in charge of various brands such as Ivory Soap and on the development and launch of multiple new food and beverage brands such as Olestra.

Kip is a highly sought after speaker and serves on the boards of several innovative for-profit and non-profit organizations. 

Couldn't make the luncheon? Download Kip's PowerPoint presentation. (This is a large file and may take a few moments to download.)

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