Seminar

Tuesday, May 13, 2008

Making Your Internal Customers Your Biggest Fans!

Six secrets to getting sales and other internal customers to love and invest in marketing.

Are your internal customers your biggest fans? Why not? In this workshop you will discover 6 key secrets to getting more respect and admiration for marketing from your internal customers and how it can translate into dramatic results.

The reality for marketing professionals today is that internal gaps in integration, collaboration and expectation are costing dearly in results and can create an unproductive cycle. Closing those gaps using simple and proven techniques has tremendous payback. The 6 secrets can help you assess, refine and develop a roadmap to increase marketing results through better internal integration.

This seminar will be interactive so come prepared to share some of your secrets and challenges. As part of the seminar, we will use an electronic evaluation approach called "Step Ahead" for a fast "best practices" benchmarking exercise. Inputs will be anonymous, but you will receive a personal benchmark report after the event that will show how you compare to other participants.

About the Speaker
Chris Hicks is the founder and principal of Chorus Consulting. He is a 10 year veteran of IBM marketing and sales in which he led marketing programs and sales strategy. During that time, Chris was part of an incredible period of growth in which his IBM product area went from 17% to over 37% market share becoming a $2B business. Chris is also 9 year veteran of "Big 6" consulting (Andersen Consulting and Arthur Andersen). Chris also facilitates and leads the Cincinnati Chapter of the AMA’s CMO Roundtable and has been featured in the Cincinnati Business Courier "Greater Cincinnati 2012" project.

Where:
Kenwood Towers - 1st Floor Meeting Room
8044 Montgomery Road,( I-71 & Montgomery Road)

Time:
7:30 a.m. - 8:00 a.m. - Registration & Continental breakfast
8:00 a.m. - 10:00 a.m. – Seminar

Cost:
Members
$30 for reservations made by 5/9
$35 for reservations made after 5/9

AMA Student Members - $18

Non-Members
$40 for reservations made by 5/9
$45 for reservations made after 5/9

Pay at the door Visa/Mastercard, Amex, check or cash.

Cancellations must be made 48 hours in advance to avoid billing. To cancel your reservation, please call the AMA at 513.784.2373 or email info@cincinnatiama.org.

Register below for this event.