Market Research SIG Group

Wednesday, March 26th, 2008

Topic: The many versus the few? And the marketing research differences?

Sure, it’s great when researching a market utilizing large sample sizes (say, N=500), but how does a marketer conduct research when their market IS the size of a sample? Classic consumer goods makers can tap into markets with millions of people. However, what do you do when your company sells only thousands of units per year? We’ll discuss the techniques and challenges of researching these smaller markets.

Join us on Wednesday, March 26th at 7:45 a.m. at Web Media Tools, located at 18 W. 7th Street, 3rd Floor (above Provident Camera). There is affordable parking close to the location, such as the Gramercy Garage (Enter from 7th Street between Elm & Race), which is only $1 for two hours. Pastries and beverages will be provided!

When:
Wednesday, March 26th, 2008
7:45 a.m.

Where:
Web Media Tools
18. W. 7th Street, 3rd Floor
Downtown

Cost:
Members - Free!
Non-Members - $10

Register below for this event.