Business-to-Business SIG Group

Thursday, April 10, 2008

Principles of B2B Marketing in a W2W World: The Women’s Market in the 21st Century

• What is the trend toward women in decision roles in various industries?
• Which industries are most impacted?
• How are sales and marketing impacted in terms of messaging and outreach?

Vanessa Freytag, Executive Director for The Women's Fund of The Greater Cincinnati Foundation will share her insights. Please join us!

About the Speaker
Vanessa has a passion and long history in working for the advancement of women. She is the co-publisher and co-founder of Women's Business Cincinnati as well as the President and Founder of W-Insight, Inc. The latter company develops strategies and programs that help corporations effectively market and sell to women. Prior to starting her own company in 2000, Freytag was Senior Vice President and National Director for Bank One's Women's Initiative. In her role as executive director, Freytag works on strategies to improve the lives of women and girls in Greater Cincinnati as outlined in Pulse: A Study on the Status of Women and Girls in Greater Cincinnati.

Thanks to our sponsor Steve Farfsing from RevenueStream Consulting, coffee and rolls will be served.

When:
Thursday, April 10th, 2008
7:45 a.m. to 9:00 - 9:15* a.m.

Where:
University of Phoenix located at 9050 Centre Point Drive in West Chester. The meeting will be in classrooms located on the first floor in either room 106 or across the hall in room 105.

(*Feel free to leave at 9:00 am, some members stay a little later when their schedule is flexible.)

Cost:
Members - Free!
Non-members - $10

Register below for this event.